Reach More People Online This Easter by Asking These Three Questions

With Easter just around the corner, you're likely excited to create a memorable Easter service that brings the hope and joy of the resurrection to your online attenders.

As you plan out your experience, we recommend asking yourself three questions. 

From your pre-service playlist to your closing call to action, these questions will help you engage your community and change lives this Easter.

1. What content would I engage with?

When planning an online Easter service, it’s important to think about it from an attender's perspective. What would make you feel uplifted and engaged? What would hold your attention or help you feel connected?

Many online attenders are used to the seamless production of popular broadcast shows like Good Morning America or College Game Day. We can learn from these shows by including visual elements like a countdown timer, interactive chat prompts, and recordings from different locations. 

When you create special elements for your online attenders, you help them feel like they’re part of the service rather than just passive observers.

2. What is our primary call to action?

One hard lesson we’ve learned at Life.Church is that when we give people too many options, they end up choosing nothing.

Instead of offering multiple next steps during your Easter service, choose one memorable call-to-action. Whether it’s encouraging attenders to join a small group, dedicate their life to Christ, or return next week, a single invitation makes it easier for people to take their next step.

If someone's next step is giving their life to Christ, continue the connection and begin to disciple them in the digital space.

Our Life.Church Online team uses a digital 21-day You Said Yes devotional. They send it to every online attender who responds to a Salvation moment during one of our online services. This study equips new believers to study the Bible, pray, worship, get baptized, join a Christian community, and more.

Whatever next step they choose, make the follow-up simple. A simple invitation to a special upcoming event or online devotional might be just what new attenders need to stay connected on their journey beyond the service.

But what about giving?

We recommend keeping the giving moment clear and straightforward. During Easter, a brief but heartfelt mention—without anything extra—can be just the right touch to encourage generosity.

3. How are we building relationships that get people excited to come back?

At its core, church is about building relationships and not just delivering content. It can be easy to lose sight of this online, but every moment in your Easter service is a chance to connect relationally.

Consider how you might bring a personal touch to the online experience that helps people feel seen and valued. For example, Life.Church Online emphasizes engagement through chat prompts like, “What’s your favorite Easter candy?” and “What does Easter mean to you this year?”

Think about connecting your in-person and online audiences by sharing the same Easter announcements during your services. This hybrid approach helps online attenders feel valued and connected to the larger church family.

Leaving you with this ...

This season, plan your Easter online experience around these three questions to transform your service from a broadcast to a meaningful moment. 

Whether it’s through engaging visuals, a single call to action, or intentional moments to build relationships, asking these questions will help you create an Easter service that not only celebrates the resurrection of Christ but also invites your online community to experience hope through connection.

Looking for Easter resources to use in your online service?

Choosing the right resources to complement your Easter online experience can amplify your Easter message and keep your online audience engaged throughout the entire broadcast.

Life.Church Open Network has hundreds of free resources you can use this Easter, including:

If you haven’t already, explore these free Easter resources on Open Network today and start incorporating them into your planning process.

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